QUICK LOOK: SEO Keywords Best Practices
There are standard practices and this article lists how they have been the same for twenty-years, BUT there is the risk of going too far with those practices considering the way in which the Google algorithm has nuanced AI looking for irregularities such as key word stuffing. Musclepapa.com has long believed in building website value organically and SEO is crucial to that. Provide relevant information to the topic you want to be known for.
The items above are fundamental to how you rank in SERP, but the following from Search Engine Journal recently:
-Add keywords to title
-Add keywords to URL
-Add keywords to H1
-Add keywords in content