2022 Digital Summit, Phoenix Seminar
What’s Trending How To Break Free From
The Buzzwords For Hyper-Focused SEO
with Rachel Hernandez, Director of Brand
Strategy for the HOTH.
-Why SEO is a necessary part of your brand strategy.
-How to not waste time writing 50 blogs that don’t get
traffic and rankings.
-How to get natural, authoritative backlinks without
having to ask for them.
Brand Strategy and SEO
-Not viral - evergreen and builds on itself organically.
-Solid SEO means providing value, resources, and a great user experience.
-Connect to your mission statement and values.
-No need to worry about algorithms if you’re focused on this “North Star”
-Your users will appreciate you, too.
Refresh Existing Content
-Review what’s ranking for your target keyword.
-Pay close attention to headers, content yours is lacking, etc.
-Update internal links, external links, headers.
-OnPage SEO= alt text, meta descriptions, slug, etc.
-Think topical authority rather than keyword density.
-Republish the post with today’s date- recrawled.
Include a QR Code.
-Add tools, which improves traffic and BACKLINKS.
Musclepapa.com providing photoshoots and video shoot services including the use of drones and editing at competitive rates in Florida. We book individuals for fitness-oriented content along with commercial shoots for a variety of industries including real estate and manufacturing. Whether you need photos for your business, personal portfolio or event John Hawley of Musclepapa.com is available by appointment. We also provide online marketing services including Search Engine Optimization (SEO), web development and copywriting services for a wide range of industries. More Booking Information
CONTACT EMAIL: MUSCLEPAPAJOHN@GMAIL.COM