Benefits of Professional Photography for Business

Do-it-yourself photography with your cellphone works well for personal social media pages, but not so well for your business or if you have a gym, spa, personal training business that requires staff time and dedicated effort and accountability to operational expenses. Hiring a professional photographer to take over those tasks under contract or as an in-house photographer can be an effective solution considering the importance of visual images to your branding.

Consistent Good Quality: Potential clients are likely to see your billboards, vehicle wraps, television, website, and social media content before making a decision to do business with you. Professional photography improves the likelihood that you convert on that sales lead than if they see no professional quality images representing your brand.

Cost-Effective: While booking a photoshoot can be expense as a stand-alone transaction deals can often be made under contract or hiring arrangements that make having high-quality photography for all your branding platforms (print, television, billboards, website, social, etc) cost-effective. Businesses have to consider the cost of not having professional photography as well.

Stock Photography: Businesses often use stock photography services for their professional photography, but there are limitations to these services as they will not include any unique products or services your business provides clients nor do these services reflect the culture of your operation that can typically only be captured by a photographer on-site. While some of what makes the culture of your business unique can be captured by cell phone images and some staffer that has a dslr by having a professional photographer involved in this process the can be better standardized with naming images & embedding metadata for Search Engine Optimization purposes, cataloging for your own stock, watermarking and creating your own consistent brand style.

Streamlining Photography & Reducing the Hassle: As your business grows and while focused on taking care of the complexity of your operation a professional photographer tasked with managing your businesses photographic imagery reduces hassle of having to worry with purchasing all the required equipment of cameras, lighting, image editing software and associated learning curves and training that a business would encounter from trying to do it without a professional photographer.

Visual Story Telling: Once deployed professional photography can convey messaging for your business without saying a word. The same is true of un-professional photography, but that is another matter and we do not recommend that! providing photoshoots and video shoot services at competitive rates in Florida. We book individuals for fitness-oriented content along with commercial shoots for a variety of industries including real estate and manufacturing. Whether you need photos for your business or personal portfolio John Hawley of is available by appointment. We also provide online marketing services including Search Engine Optimization (SEO) guidance and copywriting services.  More Booking Information