Personal Branding Pitfalls in Reporting:

Personal Branding Pitfalls in Reporting: I have fun applying these observations to sports coverage where frankly as with NPC News operations they demonstrate there is a long line of available and efficient talking heads (no offense) that will work for exposure. Meanwhile sites like MD and RX hold on to the model of releasing coverage via their highly paid media personalities. The interests of the "personality" aren't necessarily the same as the media outlet of course and the value of "personality" is to bring eyeballs, but in fitness event coverage as the number of events and participants has exploded the only outlet that's keeping pace is NPC News Online as the competing participants are th

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