What does Musclepapa.com have to do with Search Engine Optimization (SEO)?


John Hawley is the owner, operator of Musclepapa.com which provides photo, video, SEO, copywriting, marketing services for a variety of clients. Search Engine Optimization is key to making sure marketing campaigns can get the most benefit on company websites, photo, video, and the written word. Without an appreciation and education on how search engines rank content in their SERP (Search Engine Results Pages) success is all impossible although there are plenty of accidental success stories. Who wants to count on an accident or luck to be successful? Not many.

It has been over a year now since MUSCLEPAPA.COM discontinued NPC contests coverage and began covering other bodybuilding leagues instead but our Search Engine Optimization (SEO) continues to deliver inquiries from NPC / Pro League potential clients as the site ranks well in Search Engine Results Pages (SERP). The reasons why are of increasing focus at www.Musclepapa.com as we share marketing info with those who are interested in building your brand online along with providing photo and video shoots, copywriting for individuals and brick & mortar businesses, etc.


Below is an example of someone reaching out for information about a contest that musclepapa.com last provided SEO work on in first quarter of 2018. SERP continues to be top 2 and 3 for organic search nearly two years later. The mechanics of ranking in SERP is the same regardless of the market sector.




Musclepapa.com providing photoshoots and video shoot services at competitive rates in Florida. We book individuals for fitness-oriented content along with commercial shoots for a variety of industries including real estate and manufacturing. Whether you need photos for your business or personal portfolio John Hawley of Musclepapa.com is available by appointment. We also provide online marketing services including Search Engine Optimization (SEO) guidance and copywriting services.  More Booking Information