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Educate yourself and treat your marketing as a project including:

-Market Summary; Market past, present & future. Review changes in market share, leadership, players, market shifts, costs, pricing & competitions.

-Product Definition: Describe product/service being marketed.

-Competition: The Competitive Landscape. Provide an overview of product competitors, their strengths and weaknesses. Position each competitor's product against new product.

-Positioning of product or service. Statement that distinctly defines the product in its market and against its competition over time.

-Consumer promise: Statement summarizing the benefit of the product or service to the consumer.

-Communication Strategies: Messaging by audience. Target consumer demographics.

-Launch Strategies: Launch plan if product is announced.

-Promotion budget. Supply back up material with detailed budget information for review.

-Public Relations: Strategy & execution. PR strategies and PR plan highlights. Have backup PR plan including editorial calendars, speaking engagements, conference schedules, etc.

-Advertising. Strategy & execution. Overview of strategy, media & timing & ad spending.

-Other Promotion: Direct marketing. Overview of strategy, vehicles & timing, response targets, goals & budget. Third party marketing & other promotional programs.

-Success Metrics: First year goals, additional year goals, measures of success/failure & requirements for success.

-Schedule: 18-month schedule highlights and other scheduled timelines. Timing: Isolate timing dependencies critical to success.

-AUDIT PROGRAM; Develop dedicated program for periodic auditing of the program successes and adjustments that need to be made.

*Source unknown. Manage multiple social networks, connect with customers, and grow your brand on social media.

Developing Better Hashtags.
Research a variety of hashtags of interest to you and your business.
Then where related top hashtags as identified in association with your focus by sites such as collect (mine) those hashtags to use with your posts.
#gym, #fitspo, #workout, #abs, #fitness, #fitfam, #motivation, #fit, #health, #muscle, #gym

#fitness, #motivation, #workout, #fit, #diet, #fitfam, #health, #exercise, #healthy, #weightloss, #gym.

COMMON HASHTAGS: #gym, #fit, #health. #fitness & #motivation.

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