Digital Business Competitive Research

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


By doing systematic research using a variety of online tools you can find out how successful or from a competitive perspective how much more successful your efforts might be relative to the competition. It is a relatively simple matter to compare the website traffic, keyword volume and general website technical qualities of your business competitors. Once you gather the data you compare them to your own web properties to gauge what strategy you might want to undertake to improve your competitive position. Hopefully your web properties are far better than the competition so much so that you can sit back and not worry and don't need to change a thing. However, if you draw this conclusion more than likely you are making a mistake as there is likely some other business operator that has someone like me eyeing the same market share as yours doing competitive research on your business and planning to use what they find on your sites to take market share from you. Stay vigilant and do your research and adjust accordingly.

For digital comparisons here is a hit list I’m currently using:

For Website Stats:
Helpful tools include Serpstat.com, Ubersuggest.com, analytics.google.com & ads.google.com
-Website Traffic per day, month and trends.
-Organic Keywords site ranks for.
-Website Associated Keyword ranking in SERP (Search Engine Results Pages).
-Traffic volume distribution across the totality of site pages.
-Top Competitors in search.
-Google ad examples
-Assessment of technical errors reporting.
-Assess the frequency of updates.

For Google Business Manager (GBM):
Sign in to your account to manage and view other accounts for comparative data.
-Google Review Numbers
-Page description quality.
-Offerings?
-Frequency of Owner Photo updates

For Facebook Stats:
Monitor your Facebook Business Account from Insights tab and include your competitors in the dashboard to monitor performance.
-Page Likes
-Engagement stats

For Youtube Stats:
Sign in your account to monitor and measure other accounts via external account analysis
-Subscriber numbers
-Typical video view stat profile.

For Instagram Stats:
Sign in your account to monitor and measure other accounts via external account analysis
-Followers stats
-Last update

For Twitter Stats:
Sign in your account to monitor and measure other accounts via external account analysis
-Followers stats
-Last update

For Pinterest Stats:
Sign in your account to monitor and measure other accounts via external account analysis
-Followers stats
-Last update

For Tiktok Stats:
Sign in your account to monitor and measure other accounts via external account analysis
-Followers stats
-Last update

In politics, they call it opposition research. In business marketing, you have to know your competition by studying them. The local grocery store department manager will visit the other grocers and monitor their specials and quality of product and services to know how their own will stack up. In digital marketing, there are online tools to objectively analyze competitors' web traffic and other key factors besides the leg work that's still required to monitor their announced specials and product quality, services, etc. Not all businesses need to be “online” and there are no rules as to when you need an online presence, but business opportunities exist online with companies operating websites, Facebook pages, Instagram, youtube, and a variety of other platforms all ultimately for the purpose of generating sales leads and profits.

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